by Voco Hotels & Resorts is a relatively new hotel brand launched by InterContinental Hotels Group (IHG) in 2018. Voco’s brand identity is focused on providing an upscale, stylish, and distinctive hotel experience with an emphasis on comfort, sustainability, and community connection. Voco targets both business and leisure travelers by combining high-quality service with a modern and approachable atmosphere.
The name “Voco” comes from the Latin word meaning “to invite” or “to call,” reflecting the brand’s commitment to creating an inviting environment where guests can feel relaxed and at home.
Voco is a part of IHG’s portfolio of hotels but stands out by blending the charm of boutique hotels with the reliability and professionalism of IHG’s global presence.
Key Information
- Revenue (IHG – 2022): $3.8 billion (approx.)
- Employees: Over 400,000 across IHG properties
- Market Segment: Upscale, full-service hotels
- Global Presence: 40+ hotels in over 10 countries (as of 2023), with plans for expansion
Key Business Areas
- Hotel Management: Voco Hotels operates a growing collection of upscale, full-service hotels in urban and resort locations worldwide. Properties offer a distinctive blend of relaxed luxury and local experiences.
- Loyalty Program: Voco Hotels is part of the IHG One Rewards program, where members can earn points for stays, redeem rewards, and access exclusive offers and perks, including room upgrades and late check-outs.
- Meetings & Events: Voco properties feature meeting rooms, event spaces, and business services designed to cater to corporate guests and event planners. Voco’s event spaces are designed to offer a mix of creativity, comfort, and flexibility.
- Sustainability: As part of IHG, Voco Hotels is committed to sustainability, focusing on reducing waste, conserving energy, and using locally sourced products.
Brand Identity & Experience
- Relaxed Luxury: Voco aims to create a relaxed yet luxurious environment for its guests. The brand focuses on providing modern, stylish spaces that feel comfortable and inviting while offering high-quality service.
- Sustainability: Voco hotels place a significant emphasis on sustainability. The brand integrates eco-friendly practices such as eliminating single-use plastics, implementing energy-saving technologies, and using sustainable materials throughout their properties.
- Distinctive & Stylish Design: Voco’s design philosophy blends contemporary style with local influences, creating a welcoming, bright, and comfortable atmosphere. Hotels feature high-end furnishings, natural materials, and a sophisticated color palette that aims to create an easy-going yet upscale vibe.
- Personalized Experience: Voco offers personalized guest experiences that reflect both the brand’s upscale nature and its commitment to making guests feel at home. This includes locally inspired amenities, customized dining options, and a strong focus on service.
- Boutique Meets Global: Voco’s hotels combine the best elements of boutique hotels (personalized service, unique design, local flavors) with the consistency and professionalism of an international hotel group, providing the best of both worlds.
Key Features & Services
- Accommodation: Voco Hotels offer modern rooms with luxurious bedding, high-speed Wi-Fi, flat-screen TVs, workspaces, and eco-friendly amenities. The rooms are designed with comfort and convenience in mind, often incorporating local touches.
- Dining: Voco properties typically feature on-site dining options that highlight local flavors and sustainable practices. Guests can enjoy a variety of dining experiences, from casual cafés to upscale restaurants. The dining options are focused on fresh, locally sourced ingredients and sustainability.
- Meeting & Event Spaces: The brand offers a range of flexible meeting rooms, event spaces, and boardrooms for business travelers and event planners. These spaces are designed to provide an inspiring environment for conferences, business meetings, and social events.
- Wellness & Leisure: Many Voco hotels offer wellness facilities such as fitness centers, spas, and wellness treatments. Voco’s resorts also feature recreational activities like water sports, hiking, and relaxation-focused services like yoga.
- Sustainability Initiatives: Voco aims to reduce its environmental footprint through initiatives like eliminating single-use plastics, reducing energy and water consumption, and prioritizing sustainable sourcing in food, materials, and services.
- IHG One Rewards Program: As part of IHG’s loyalty program, Voco guests can earn IHG One Rewards points for stays, which can be redeemed for free nights, upgrades, and exclusive member benefits.
Commercial Director – voco Dubai®
Demi Chef de Partie at voco® Dubai The Palm
Housekeeping Attendant at voco® Dubai The Palm
Chef de Partie (Mediterranean and European Cuisine) at voco® Dubai The Palm
Franchise Hotel – Commercial – Reservations Agent
Franchise Hotel – Front Office – Concierge – Bell Attendant
Commis 2 at voco® Dubai The Palm
Commis 1 at voco® Dubai The Palm
Spa & Health Club Attendant – voco Dubai®
Sales Manager – Corporate – voco Dubai®
Franchise Hotel – Assistant Stewarding Manager
Franchise Hotel – Director of Sales
Food & Beverage Assistant (Server) at voco® Dubai The Palm
Guest Experience Agent at voco® Dubai The Palm
Barista at voco® Dubai The Palm
Accounts Payable Officer – voco Dubai®
