by The Hoxton is a London-based hotel chain founded in 2006, known for its “open house” concept that blends hotels with local community hubs. the brand is part of a larger lifestyle hospitality and focuses on creating welcoming, vibrant public spaces that celebrate the unique character of their neighborhoods through art, design, and events.
About The Hoxton
- Concept: An “open house” hotel chain that functions as a hub for both travelers and locals, with vibrant lobbies and a focus on neighborhood culture.
- Ownership: Owned by Ennismore, which is in a joint venture with Accor.
- Founded: 2006 in London.
- Headquarters: Southwark, London.
- Locations: Has 14 locations across the UK, US, and Europe, including Shoreditch, Holborn, Amsterdam, and Paris.
- Vibe: Aims to be more than just a place to sleep, with a focus on community, local art, and monthly events that bring the outside in.
- Amenities: Offers rooms, restaurants, bars, and amenities like dog-friendly services in some locations.
- Cultural Programming: Organizes local events such as yoga classes, food markets, and photography workshops to engage with and celebrate the local community.
Brand Philosophy & Identity
- Community & Local Roots: Each Hoxton property tries to reflect its local neighbourhood, through design, food, and public spaces
- Open House Lobbies: The lobbies are designed to be living spaces — open 24/7, with comfy corners, food, drinks, and a warm, social vibe.
- Destination Dining: Food & beverage is a big part of the brand, with restaurants and bars that attract both guests and locals.
- Flexibility: They offer “Flexy Time” — allowing direct bookers to check in and out at flexible times.
Design & Guest Experience
- Design Ethos: Stylish but not overly luxe — mixes vintage, industrial, and modern elements.
- Room Categories: Common room types include Cosy, Roomy, and Biggy.
- Historic Buildings: Some Hoxton hotels reuse existing architecture (e.g., Lloyd building in Amsterdam).
- Public Spaces: Lobbies, “The Apartment” meeting/event spaces, and creative hangouts.
Food & Beverage
- The Hoxton emphasizes local and curated dining, not just basic hotel restaurants.
- Each hotel has different F&B concepts — rooftop bars, all-day restaurants, and cozy corners.
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Membership Engagement Coordinator
