by Morgans Originals Hotels Jobs London :
Company Profile: Morgans Originals Hotels – London
Overview
Morgans Originals is a boutique hotel brand known for its bold, artistic, and unconventional approach to hospitality. The brand’s London properties embody its commitment to lifestyle-focused experiences, high design, and individuality. Morgans Originals blends upscale service with avant-garde design, catering to creative, fashion-forward, and experience-driven travelers.
Brand Background
Morgans Originals evolved from the legacy of Morgans Hotel Group, originally founded in the 1980s and widely credited with inventing the concept of the boutique hotel. The brand introduced a new kind of urban luxury focused on atmosphere, design, and social experience rather than traditional opulence. Morgans properties were later acquired and relaunched under Ennismore, a creative hospitality company partnered with Accor.
Ownership and Management
Today, Morgans Originals is operated under the Ennismore portfolio, in collaboration with Accor, one of the world’s largest hospitality groups. This allows the brand to maintain its creative independence while benefiting from global operational support and loyalty programs.
London Presence
In London, Morgans Originals has been associated with several iconic properties, most notably:
- St Martins Lane London: A centrally located hotel in Covent Garden, known for its minimalist design and theatrical flair
- Sanderson London: A stylish property in Fitzrovia, featuring whimsical interiors, artistic elements, and a courtyard garden
Both properties have historically represented the Morgans philosophy of turning hotels into cultural and social landmarks. These hotels are known for drawing celebrities, artists, and fashion insiders.
Design and Atmosphere
Morgans Originals properties in London are designed to evoke emotion, surprise, and creativity. Their interiors often include:
- Custom-designed furniture
- Dramatic lighting and art installations
- Statement lobby and bar areas
- Playful and luxurious details that break away from corporate hotel design
The brand collaborates with top designers and architects, such as Philippe Starck, to create distinctive environments that feel more like modern art spaces than traditional hotels.
Services and Amenities
Morgans Originals hotels in London typically offer:
- Boutique-style rooms and suites with high-end, artistic finishes
- Trendy restaurants and lounges featuring innovative cuisine and cocktail programs
- Fitness centers and wellness services
- Meeting and event spaces with creative design themes
- Concierge and personalized guest services
- Strong emphasis on nightlife, pop-ups, and cultural programming
Target Market
The London hotels under Morgans Originals cater to:
- Creative professionals and entrepreneurs
- Fashion, design, and media industry travelers
- Young luxury travelers looking for unique experiences
- Urban explorers seeking stylish accommodations in cultural hotspots
Brand Philosophy
Morgans Originals follows a brand ethos of individuality over uniformity. The hotels are not standardized, and each location reflects the character of its city while maintaining the brand’s edge in design and experience. The aim is to offer guests more than a place to sleep—a place to feel inspired and connected.
Competitive Advantages
- Pioneers in the boutique hotel segment
- Distinct design that stands out from conventional luxury hotels
- Prime London locations with cultural appeal
- Popular social spaces and event venues
- Backing of Ennismore and Accor’s operational and marketing systems
Industry Position
Morgans Originals holds a niche but influential position in the luxury lifestyle and boutique hotel segment. In London’s competitive hotel market, the brand differentiates itself through bold design, curated guest experiences, and a strong link to the arts, nightlife, and fashion scene.
Conclusion
Morgans Originals Hotels in London offer a striking alternative to traditional luxury hospitality. Rooted in creativity, individuality, and immersive design, the brand continues to attract travelers who seek style, culture, and an urban edge. With its legacy of innovation and support from major hospitality partners, Morgans Originals remains a standout in the boutique hotel space.
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