by LXR by Hilton Jobs Türkiye :
1. Company Overview
LXR Hotels & Resorts is a luxury hotel brand under the Hilton Worldwide Holdings umbrella, catering to elite travelers seeking unique, high-end, and immersive hospitality experiences. Unlike standardized luxury chains, each LXR property is individually styled, offering distinct cultural, historical, and design characteristics. In Türkiye, LXR represents Hilton’s most luxurious brand offerings, blending global standards with local Turkish charm and heritage.
2. Ownership and Brand Affiliation
- Parent Company: Hilton Worldwide Holdings Inc.
- Brand Tier: Ultra-luxury, part of Hilton’s top-tier brand portfolio
- Global Affiliation: LXR is a curated collection of independent hotels under the Hilton system, launched in 2018
All LXR properties participate in the Hilton Honors loyalty program, while maintaining bespoke operations and branding.
3. Presence in Türkiye
LXR Hotels & Resorts has entered the Turkish market to meet the growing demand for luxury experiential travel. A standout example in Türkiye is:
- Susona Bodrum, LXR Hotels & Resorts
- Located in Torba Bay, near Bodrum, a premium seaside destination on the Aegean coast
- Offers luxury resort living with private villas, fine dining, a marina, spa, and personalized service
- Previously known as the Nikki Beach Resort Bodrum, rebranded under Hilton’s LXR in 2020
More LXR properties may enter the Turkish market as Hilton continues to expand its luxury portfolio in Europe and the Middle East.
4. Brand Positioning
LXR is positioned in the ultra-luxury hospitality segment, targeting elite travelers who prioritize:
- Authentic and exclusive experiences
- Personalized service
- High-end design and architecture
- Cultural integration and uniqueness of place
The brand stands apart from Hilton’s other offerings by avoiding uniformity and emphasizing locally rooted experiences.
5. Target Market
- High-net-worth individuals and luxury travelers
- International tourists visiting premium destinations like Bodrum
- Couples seeking exclusive retreats or honeymoons
- Affluent domestic travelers from Türkiye
- VIPs, celebrities, and business elites
LXR properties are tailored for discerning guests who seek privacy, exclusivity, and cultural sophistication.
6. Services and Guest Experience
At LXR locations such as Susona Bodrum, the services include:
- Bespoke concierge service and private guest experiences
- Fine dining restaurants with curated menus by top chefs
- Luxury spa and wellness treatments
- Private beach, yacht marina access, and infinity pools
- Villa-style accommodations with private terraces and panoramic sea views
- Curated cultural activities rooted in local Turkish art, cuisine, and lifestyle
All services are personalized and delivered with a high staff-to-guest ratio.
7. Design and Architecture
LXR hotels are known for iconic, place-sensitive architecture. In Türkiye, the design reflects:
- Aegean and Mediterranean influences
- Contemporary luxury blended with Turkish aesthetics
- Use of natural materials, open-air layouts, and serene color palettes
- Emphasis on privacy, space, and immersion in nature
Each property tells a unique architectural story based on its location.
8. Sustainability and Corporate Responsibility
Aligned with Hilton’s Travel with Purpose sustainability program, LXR Hotels in Türkiye implement:
- Energy-efficient technologies and water conservation
- Waste reduction and recycling programs
- Locally sourced materials and cuisine
- Support for local artisans and communities
- Long-term environmental and cultural preservation initiatives in partnership with Hilton
9. Competitive Landscape
LXR competes in Türkiye’s ultra-luxury hotel segment alongside:
- Mandarin Oriental Bodrum
- Six Senses Kaplankaya
- The Bodrum Edition
- Amanruya (Aman Resorts)
- Raffles Istanbul (in urban luxury sector)
Its Hilton backing, loyalty network, and curated exclusivity offer a competitive edge.
10. Future Outlook
With Türkiye’s growing popularity as a luxury travel destination, LXR is expected to expand to additional cities and regions such as Istanbul, Cappadocia, or Antalya. Hilton’s commitment to selective growth in luxury markets positions LXR to become a key player in Türkiye’s high-end hospitality sector over the coming years.
Click at Job Titles for Online Apply/Details :
Food & Drink Guest Relations Agent
Cluster Sales Executive – Istanbul Based
