by Rotana Hotels & Resorts – UAE
Company Overview
Founded in 1992 by industry pioneers Nasser Al Nowais and Selim El Zyr, Rotana Hotels & Resorts has grown into the Middle East’s most recognized and respected hospitality brand. Headquartered in Abu Dhabi, UAE, Rotana operates with a deep commitment to delivering authentic Arabian hospitality fused with world-class service standards. With a diverse portfolio spanning luxury hotels, business properties, and long-stay residences, Rotana serves millions of guests annually with a philosophy centered on creating “Treasured Time.”
Today, Rotana is not just a hotel operator — it is a hallmark of refined living, proudly representing the UAE’s global hospitality ambitions.
Our Presence
Rotana boasts a commanding presence in the UAE and beyond, with properties across the Middle East, Africa, Eastern Europe, and Türkiye. As of 2025:
- Properties Worldwide: 70+ operational hotels
- Rooms in Operation: Over 18,000 keys
- Target by 2030: 120 properties, 28,000+ rooms
- Presence in UAE: 36 hotels and resorts across Abu Dhabi, Dubai, Sharjah, Al Ain, and Fujairah
Key UAE Properties:
- Beach Rotana Abu Dhabi – A landmark in capital luxury
- Al Bandar Rotana, Dubai Creek – Contemporary waterfront elegance
- Fujairah Rotana Resort & Spa – A beachfront sanctuary
- Centro Capital Centre, Abu Dhabi – Smart comfort for business travelers
Why Choose Rotana?
1. Diversified Brand Portfolio
Rotana offers six well-defined brands to meet a spectrum of guest needs:
- Rotana Hotels & Resorts – Luxury and upscale full-service hotels
- Arjaan Hotel Apartments – Premium serviced residences for long stays
- Centro Hotels – Affordable lifestyle hotels for modern professionals
- Rayhaan by Rotana – Alcohol-free properties in respect of regional sensibilities
- The Residences by Rotana – Exclusive serviced apartments
- Edge by Rotana – A collection of independent, character-rich hotels under Rotana management
2. Deep Regional Expertise
With a legacy deeply rooted in the Middle East, Rotana understands the cultural nuances, expectations, and desires of regional and international travelers alike.
3. Guest-Centric Excellence
From seamless digital check-ins to tailored wellness programs and gourmet dining experiences, Rotana’s hallmark is hospitality excellence. Signature initiatives like “Rotana Rewards” and “Rotana Earth” highlight the brand’s commitment to guest loyalty and sustainability.
4. Innovation in Hospitality
Rotana is at the forefront of hospitality technology, operational efficiency, and sustainability — offering digital concierge services, eco-friendly operations, and scalable hotel concepts for investors.
Closing Statement
Rotana – Treasured Time.
A brand built on legacy, excellence, and innovation, Rotana continues to elevate the standards of Arabian hospitality, delivering heartfelt service and luxurious experiences across every stay.
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Front Desk Agent – Emirati Talent
Speciality Outlet Chef – Italian
