Overview
Marriott International is one of the world’s largest and most well-known hospitality companies, operating a wide range of hotels and lodging facilities across the globe. The company was founded by J. Willard Marriott and his wife, Alice Marriott, starting with a small root beer stand in Washington, D.C., before expanding into the hotel business in 1957. Today, Marriott operates more than 8,000 properties across 139 countries and territories, making it a leading force in the global hospitality industry.
Key Brands
Marriott owns a vast portfolio of hotel brands across various market segments, from luxury to budget-friendly options. Some of its well-known brands include:
- Ritz-Carlton – Luxury hotels and resorts
- JW Marriott – Upscale luxury properties
- Marriott Hotels – Premium full-service hotels
- Sheraton – Upscale hotels
- Westin Hotels & Resorts – Premium lifestyle hotels
- Courtyard by Marriott – Mid-tier hotels
- Residence Inn by Marriott – Extended-stay accommodations
- Fairfield Inn & Suites – Economy hotels
- Moxy Hotels – Budget-friendly lifestyle hotels
- Autograph Collection Hotels – Unique, luxury boutique hotels
Marriott also owns various smaller, specialized brands such as Delta Hotels, Le Méridien, AC Hotels, and Aloft Hotels.
Business Model
Marriott operates under a mix of ownership, franchising, and management agreements. It owns some of its hotels, but most of its properties are either franchised or operated through management contracts. This asset-light business model has allowed Marriott to scale globally without owning all of its properties.
Marriott’s loyalty program, Marriott Bonvoy, has more than 170 million members, offering a range of rewards including room upgrades, special rates, and points that can be redeemed for free stays or other perks.
Recent Developments
- Acquisition of Starwood Hotels & Resorts (2016): Marriott completed the acquisition of Starwood, which added prestigious brands like W Hotels, St. Regis, and Le Méridien to its portfolio, significantly expanding its global footprint.
- Sustainability and Social Impact: Marriott has been focusing on sustainability initiatives, such as reducing carbon emissions, waste reduction, and water conservation. The company also aims to foster diversity and inclusion within its workforce and provide community support through various charitable efforts.
Global Presence
Marriott International operates in regions including North America, Europe, Asia-Pacific, the Middle East, Africa, and Latin America. It is especially dominant in the United States but has a growing presence in global markets like China, India, and the Middle East.
Competitors
Marriott faces competition from other major hotel chains, including:
- Hilton Worldwide
- Hyatt Hotels Corporation
- Accor
- InterContinental Hotels Group (IHG)
- Wyndham Hotels & Resorts
- Choice Hotels
Vision and Values
Marriott’s core values focus on serving others, fostering diversity and inclusion, and creating a sustainable future. Its mission is to enhance the lives of people by providing exceptional experiences for guests, creating opportunities for employees, and delivering value for shareholders.
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