by Ennismore is a global hospitality group known for its collection of lifestyle brands and bespoke hospitality concepts. With a focus on creativity, design, and personalized experiences, Ennismore has carved a niche in the modern hospitality sector. Its operations in Egypt align with the country’s burgeoning tourism industry and its reputation as a cultural and historical destination.
Global Overview of Ennismore
Founded: 2011
Headquarters: London, United Kingdom
Key Features: Ennismore specializes in creating distinctive lifestyle brands that prioritize experience-driven stays, innovation, and sustainability.
Brands under Ennismore: Notable brands include Mondrian, SLS, 25hours Hotels, Delano, Mama Shelter, and The Hoxton.
Collaboration with Accor: Ennismore partnered with Accor in 2021, forming one of the largest and fastest-growing lifestyle hospitality platforms.
Ennismore in Egypt
Ennismore’s expansion into Egypt aligns with its strategy to operate in culturally rich and high-demand regions. Egypt’s tourism market offers diverse opportunities, ranging from luxury urban hotels to unique lifestyle resorts.
Key Features of Ennismore Hotels & Hospitality in Egypt
- Target Audience:
Millennial and Gen Z travelers seeking unique experiences.
High-net-worth individuals (HNWIs) looking for luxurious stays.
Travelers interested in art, culture, and design.
- Properties in Egypt:
Ennismore’s footprint in Egypt includes luxury hotels and lifestyle resorts, strategically located to cater to both leisure and business travelers. Notable brands like SLS and Mondrian are expected to lead the way, offering properties in Cairo and along the Red Sea coast. - Design Philosophy:
Ennismore emphasizes creativity and locality. Their Egyptian properties integrate modern design with traditional Egyptian elements, reflecting the country’s rich heritage. - Services and Amenities:
Curated dining experiences featuring local and international cuisines.
Wellness facilities, including spas and fitness centers.
Art and culture-focused events, blending local traditions with global trends.
Personalized guest experiences enhanced by technology.
- Sustainability Initiatives:
Ennismore is committed to eco-friendly practices, including energy-efficient infrastructure, waste reduction programs, and supporting local communities through employment and partnerships. - Impact on Local Economy:
Ennismore’s presence contributes to Egypt’s hospitality sector by:
Creating jobs in hotel management, food and beverage, and tourism services.
Enhancing Egypt’s global tourism appeal through international standards and innovative hospitality experiences.
- Future Plans in Egypt:
Ennismore plans to expand its portfolio across key Egyptian cities, coastal regions, and heritage destinations to tap into the growing tourism market.
Conclusion
Ennismore’s operations in Egypt reflect a commitment to delivering world-class hospitality while embracing the nation’s rich cultural identity. By combining luxury, design, and local flavor, Ennismore is poised to become a significant player in Egypt’s tourism and hospitality sector.
Assistant Learning & Development
Assistant Talent Development Manager
