Introduction
Radisson Hotel Group is one of the world’s leading hospitality companies, managing a diverse portfolio of brands that range from luxury and lifestyle hotels to upscale and select-service properties. In Italy, the group has been expanding its presence rapidly, recognizing the country as a prime market for both leisure and business travelers. With historic cities, cultural landmarks, and world-famous resorts, Italy offers an ideal setting for Radisson’s diverse brands.
Presence in Italy
- Radisson currently has close to 20 hotels either open or in development across Italy.
- Key destinations include Rome, Milan, Florence, Venice, Naples, Pisa, Como, and Bergamo.
- By 2027, the group aims to reach around 30 hotels in Italy, highlighting the country as a priority market for expansion.
Key Features
- Variety of Brands
- Radisson Collection: Luxury properties located in iconic destinations, often housed in historic buildings such as palazzos and heritage landmarks.
- Radisson Blu: Upscale hotels designed for business and leisure with modern amenities.
- Radisson RED: Lifestyle hotels with bold design, vibrant interiors, and a youthful atmosphere.
- art’otel: Art-inspired hotels combining modern design with creativity, with one planned in Rome.
- Radisson Individuals: Independent hotels that maintain local charm while benefiting from Radisson’s global network.
- Unique Locations
- Many hotels are situated in the heart of Italy’s historic cities or scenic leisure destinations.
- Examples include lakefront properties in Como, restored heritage sites in Venice, and stylish urban hotels in Rome and Florence.
- Blend of Heritage and Modernity
- Several properties integrate Renaissance or Baroque architecture with contemporary interiors and facilities.
- Guests can enjoy cultural immersion while also accessing modern comforts like spas, gyms, and rooftop terraces.
- Guest Experience
- Each hotel offers Radisson’s signature “Yes I Can!” service philosophy.
- Facilities include fine dining restaurants, wellness centers, event and conference spaces, and luxury suites.
- Expansion Strategy
- Italy is considered a high-priority market for Radisson.
- The group is focusing on a balanced mix of luxury, lifestyle, and business hotels to serve different types of travelers.
- Ongoing projects in cities like Naples, Pisa, and Bergamo reflect this ambitious growth plan.
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