by Introduction:
Bold, playful, and rooted in creativity, 25hours Hotels is not just a place to sleep — it’s a lifestyle brand that celebrates individuality, storytelling, and urban culture. Part of the Ennismore collective under Accor, 25hours blends eclectic design, vibrant food concepts, and a laid-back atmosphere to offer guests something refreshingly different.
From its striking debut in Dubai to its anticipated expansion into Australia, 25hours is where work, play, and curiosity meet.
Key Features:
25hours Hotel One Central – Dubai
- The first 25hours Hotel outside of Europe — located next to Dubai World Trade Centre
- Inspired by Bedouin traditions meets futurism, with colorful interiors and quirky cultural references
- Over 400 rooms and suites, each uniquely themed — Bedouin, Glamping, Artist Village, and more
- Rooftop Monkey Bar with skyline views, live DJs, and social vibes
- Co-working spaces, analogue music room, podcast studio, and the quirky Schindelhauer Bikes for rent
- Cultural programs, pop-up art exhibits, and rotating food concepts
- Popular among creatives, digital nomads, and urban explorers
25hours Hotels – Australia (Future Potential)
- While not yet opened as of now, 25hours has shown strong interest in expanding into lifestyle-centric cities like Melbourne, Sydney, or Brisbane
- Likely focus: Creative neighborhoods, repurposed heritage buildings, and artistic communities
- Emphasis on sustainable design, local partnerships, and cultural integration
- Would bring a fresh, youthful brand of hospitality to Australia’s growing boutique hotel scene
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