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Ibis Styles Hotels UK – Company Profile

1. Overview

Ibis Styles is a creative, design-focused economy hotel brand under the Accor Group. Known for its playful themes and affordable comfort, Ibis Styles offers travelers in the UK a unique stay where each hotel has its own personality, décor, and story.

2. History and Brand Background

Originally launched as “All Seasons,” the brand became part of Accor in 1999. It was rebranded as Ibis Styles in 2011, forming one of the three key segments of the Ibis family:

Ibis (classic economy)
Ibis Styles (design-led and thematic)
Ibis Budget (ultra-economy)

The rebranding emphasized individuality, with each Ibis Styles hotel reflecting a unique theme while maintaining consistent service standards.

3. Presence in the United Kingdom

Ibis Styles operates numerous hotels throughout the UK in key locations including:

London
Manchester
Birmingham
Glasgow
Liverpool
Bournemouth
Edinburgh
Leeds

Each UK property is individually styled, often themed around local history, pop culture, or fun visual concepts to deliver a memorable guest experience.

4. Unique Hotel Themes in the UK

Each Ibis Styles hotel in the UK features a distinctive concept. Some examples include:

Hotels themed around British culture, such as rock ‘n’ roll, classic cinema, or seaside traditions
A hotel styled like an ice cream parlor in Bournemouth, with rooms designed around flavors and vibrant pastels
Properties reflecting urban art, industrial chic, or literary references

These themes are integrated into everything from room design to lobby décor and signage.

5. Target Audience

Ibis Styles primarily targets:

Leisure travelers and families
Young couples and solo travelers
Business guests who prefer unique, casual environments
Travelers looking for affordable, stylish accommodations with character

Its bold themes, inclusive breakfast, and competitive pricing appeal especially to value-conscious travelers who still want a creative atmosphere.

6. Guest Amenities

Despite being in the economy category, Ibis Styles hotels typically offer:

All-inclusive breakfast
Free Wi-Fi throughout the hotel
Stylish rooms with smart layouts
On-site bars or lounges (varies by location)
Business services and meeting spaces
Family-friendly features such as bunk beds or play areas in some properties

7. Sustainability and Brand Values

As part of the Accor Group, Ibis Styles supports sustainable tourism. Initiatives include:

Energy-efficient lighting and systems
Use of eco-friendly materials in hotel construction and furnishing
Recycling and waste reduction programs
Sustainable sourcing in food and supplies
Support for local communities and artists

8. Business Model and Ownership

Ibis Styles hotels in the UK are a mix of Accor-owned, franchised, and managed properties. Each franchise adheres to brand guidelines while customizing its theme to create a local identity.