by Join the Tru by Hilton Vietnam Team!
Company Overview
Tru by Hilton is a midscale hotel brand under Hilton Worldwide Holdings Inc. Launched in 2016, Tru by Hilton aims to provide affordable, modern, and vibrant accommodations for business and leisure travelers. It emphasizes simplicity, efficiency, and youthful energy, targeting value-conscious guests.
Presence in Vietnam
Tru by Hilton is a relatively new entrant to the Vietnamese market. As part of Hilton’s regional expansion strategy, the brand brings its signature design and service to key Vietnamese cities, especially those with growing tourism and business activity.
Core Services and Offerings
- Modern Guest Rooms: Efficient room layouts with comfortable beds, large TVs, and ample storage space.
- Free Wi-Fi: Complimentary high-speed internet throughout the hotel.
- Build Your Own ‘Top It’ Breakfast Bar: A signature customizable breakfast experience.
- 24/7 Market: On-site snack and essentials shop.
- Fitness Center: Open 24/7 with modern equipment.
- Lobby Zones: Flexible spaces for work, play, lounge, and eating.
- Digital Key Access: Mobile room key technology available via the Hilton Honors app.
Target Market
Tru by Hilton appeals to:
- Millennial and Gen Z travelers
- Budget-conscious business professionals
- Domestic and international tourists looking for consistent quality and affordability
Design Philosophy
Tru by Hilton hotels feature:
- Bright, colorful, and youthful interiors
- Open, multifunctional public spaces
- Streamlined, space-efficient guest rooms
- Local touches that reflect each property’s surroundings
Hilton Honors Integration
Guests staying at Tru by Hilton in Vietnam can benefit from the Hilton Honors program, which offers:
- Points for free stays
- Member-only discounts
- Digital check-in and room selection
- Late check-out options (based on availability)
Sustainability and Community Engagement
Tru by Hilton in Vietnam follows Hilton’s global sustainability practices through:
- Energy-efficient systems
- Waste reduction initiatives
- Water conservation programs
- Local sourcing where possible
Future Expansion in Vietnam
Hilton has plans to grow its presence in Vietnam, including expanding the Tru by Hilton brand to emerging cities and tourist destinations. New developments are expected in areas such as Da Nang, Hanoi, and Ho Chi Minh City.
Ownership and Management
Tru by Hilton properties in Vietnam may be owned by local investors but are operated under Hilton’s franchise or management agreements. Hilton provides brand standards, staff training, and operational support to ensure consistent quality.
Headquarters and Regional Offices
While Tru by Hilton is headquartered in McLean, Virginia (USA), its Southeast Asia operations are supported by Hilton’s regional office in Singapore. Local Vietnamese operations are coordinated through Hilton’s in-country representatives or partners.
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