by Overview
The Hoxton is a trendy, boutique hotel brand that is part of the Ennismore Group. Known for its hip, minimalist design, relaxed atmosphere, and focus on providing an affordable yet high-quality experience, The Hoxton has made a name for itself as a hotel for the creative class, young professionals, and travelers looking for something more than the traditional luxury experience.
The first Hoxton hotel opened in London in 2006, and since then, the brand has expanded internationally, with locations in major cities such as New York, Amsterdam, Paris, Los Angeles, and Chicago.
The Hoxton aims to provide guests with a stylish, socially-driven experience, offering beautifully designed spaces with a focus on community and local culture. The brand combines elements of affordable luxury, comfort, and design-consciousness, making it a favorite among travelers who value both style and functionality.
Key Information
- Revenue: As part of the Ennismore Group, specific revenue figures for The Hoxton are typically consolidated with Ennismore’s other brands. Ennismore’s portfolio was estimated to generate over $600 million in revenue.
- Market Segment: Boutique and midscale hotels, offering affordable luxury with an emphasis on design, local culture, and community-focused spaces.
- Number of Properties: The Hoxton has over 10 hotels worldwide, located in cities across Europe and North America, with plans for further expansion.
- Target Audience: The Hoxton attracts young professionals, creatives, digital nomads, and anyone looking for a stylish, modern, and sociable place to stay without the hefty price tag of traditional luxury hotels.
Key Business Areas
The Hoxton’s hotels provide a range of services designed to meet the needs of both business and leisure travelers, with an emphasis on comfort, style, and a community-driven experience.
- Design-Focused Spaces:
- The Hoxton is known for its stylish and comfortable interiors, which combine minimalist design, local influences, and contemporary elements. The brand works with local designers to ensure that each property reflects the character of the surrounding area. Rooms often feature open shelving, stylish furniture, and artwork created by local artists.
- Affordable Luxury:
- The Hoxton targets the midscale market by offering high-quality accommodations at affordable prices. The brand’s strategy is to provide luxury design and experience without the high-end price tag, making it accessible to younger professionals, creatives, and budget-conscious travelers.
- Community & Social Spaces:
- Each Hoxton property focuses on providing a socially engaging atmosphere. Public spaces like lobbies, lounges, and bars are designed to feel welcoming to both guests and locals. The hotels often host events, art exhibitions, and live music, encouraging guests to mingle and engage with their surroundings.
- Co-working & Meeting Spaces:
- Many Hoxton hotels feature co-working spaces and flexible meeting rooms designed for remote workers, entrepreneurs, and businesses. The Hoxton also offers workshops and creative events, fostering a community of digital nomads and freelancers.
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