by Tribe Hotels is a lifestyle hotel brand that offers affordable luxury with a modern, sleek, and minimalist design. Launched in 2017, Tribe Hotels is part of the Accor Group, one of the world’s largest hotel conglomerates. Tribe is designed for modern travelers seeking a vibrant, stylish, and dynamic hotel experience at an accessible price point.
In the UK, Tribe Hotels represents a shift in hotel design and experience, catering to both business and leisure travelers looking for stylish accommodations, contemporary amenities, and a relaxed atmosphere. Tribe’s hotels stand out for their clean, minimalist aesthetic and their focus on providing great experiences without unnecessary excess.
History:
Founded in 2017, Tribe Hotels was developed by Accor as a response to the growing demand for modern, affordable luxury that appeals to millennial and Generation Z travelers. With its simple yet stylish design and its focus on connectivity and community, Tribe aims to offer a different type of hotel experience that blends contemporary style with high-tech convenience.
While Tribe Hotels first began in Australia, the brand quickly expanded into key markets worldwide, including the United Kingdom, where it continues to thrive by bringing a unique approach to the UK hospitality scene. With properties designed for an urban lifestyle and situated in prime locations, Tribe Hotels has captured the interest of travelers who appreciate minimalist luxury and the experience of staying in a “neighborhood-style” hotel with modern amenities.
Hotel Portfolio in the UK:
Tribe Hotels in the UK offer a contemporary, tech-savvy, and chic hotel experience, featuring cutting-edge designs and eco-friendly accommodations that cater to the preferences of both business and leisure guests. Tribe’s UK locations focus on style, sustainability, and smart service, offering a refreshing change from traditional luxury hotels.
Key Property:
- Tribe London Canary Wharf (London):
Located in the heart of Canary Wharf, one of London’s most important financial districts, Tribe London Canary Wharf offers a modern, streamlined hotel experience that reflects the vibrant energy of the surrounding area. The hotel’s design is centered around simplicity, with a mix of functional spaces, stylish interiors, and innovative tech. The hotel offers high-speed Wi-Fi, smart technology, and a range of business-friendly amenities, making it an ideal choice for corporate travelers and professionals. Tribe London Canary Wharf also features an on-site café and a bar where guests can enjoy craft cocktails and light bites in a relaxed atmosphere.
Facilities and Services:
- Accommodations:
Tribe Hotels offer sleek, minimalistic rooms with an emphasis on comfort and style. The rooms are equipped with smart technology, including high-speed internet, digital check-in, and voice-controlled amenities. Each room has been designed to create a serene and modern atmosphere with clean lines, neutral color palettes, and functional layouts. Tribe’s rooms are optimized for comfort and convenience, offering everything the modern traveler needs, without any unnecessary frills. - Dining:
Tribe Hotels’ dining spaces are designed to provide guests with an accessible, modern, and vibrant culinary experience. Tribe London Canary Wharf offers a contemporary café that serves breakfast, light meals, and snacks throughout the day. The in-house bar offers a selection of drinks, craft cocktails, and a relaxed ambiance perfect for unwinding after a busy day. Tribe focuses on creating a communal, welcoming environment, ideal for socializing and enjoying local flavors. - Common Areas and Social Spaces:
Tribe Hotels places a strong emphasis on social spaces where guests can gather, work, and connect. The hotel’s lounge areas are designed with comfortable seating, modern design elements, and interactive spaces, catering to the needs of both business travelers and those looking to relax. Tribe Hotels also promote a tech-friendly environment, with co-working spaces that offer a collaborative and dynamic atmosphere for guests. - Sustainability:
Tribe Hotels are committed to sustainability and environmental responsibility. The brand integrates eco-friendly practices into its design, operations, and daily activities. Tribe Hotels focus on energy-efficient systems, water-saving features, and sustainable sourcing for food and materials. The design of the hotels also incorporates elements like green rooftops, recyclable materials, and energy-efficient lighting to ensure minimal environmental impact. - Events and Meetings:
Tribe’s urban-centric locations are equipped to host small meetings and events in spaces that are both stylish and practical. The hotels provide conference rooms and breakout spaces suitable for business meetings, networking events, or creative workshops. The unique design and modern facilities are ideal for dynamic events in a comfortable and well-equipped setting.
Brand Identity:
Tribe Hotels represent a new era in the hospitality industry, characterized by simple luxury, modern design, and smart convenience. The brand is targeted toward young professionals, digital nomads, and travelers who prioritize functionality, style, and affordability. Tribe’s distinctive minimalist design philosophy emphasizes clean lines, high-tech features, and comfortable, yet understated, luxury.
Tribe Hotels focus on offering an experience that is about community, tech-savvy solutions, and the freedom to personalize one’s stay. The brand stands for providing luxury at an affordable price, offering the essentials for a successful trip, and ensuring guests feel like part of a dynamic, forward-thinking community.
Sustainability and Corporate Responsibility:
Tribe Hotels is part of the Accor Group’s Planet 21 program, which focuses on sustainable tourism and eco-friendly practices. This includes the adoption of green technologies, reducing waste, and creating a more sustainable environment within the hotel industry. Tribe Hotels are committed to social responsibility by supporting local communities and ethical sourcing initiatives. The brand ensures that its operations have a minimal ecological footprint and contribute positively to the environment.
Conclusion:
Tribe Hotels UK is at the forefront of the affordable luxury hotel experience, offering sleek, stylish accommodations with modern amenities and a focus on sustainability. Tribe provides a unique combination of design, technology, and community, which appeals to the growing number of travelers who seek both functionality and style. Tribe Hotels’ commitment to accessible luxury makes it an ideal choice for the modern traveler, and its UK location, Tribe London Canary Wharf, is an exciting addition to the city’s vibrant hospitality scene. Whether traveling for business or leisure, Tribe Hotels offers a refreshing, contemporary experience in the heart of urban life.
